MAGAZINE / Jan-Feb 2006 /
What's In A Name?
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What's In A Name?
By
Patricia Hampton,
Staff Writer
Scooters. Just the name alone makes you feel sporty, zipping along
from here to there to get the job done. That they’re often used by
those whose mobility is otherwise limited is a sobering reality
hidden beneath the speedy application of innovative technology.
Okay, so let’s say you need a scooter. You’re an American consumer
whose mobility has been compromised, but like many others, you’ve
worked out the emotional and psychological issues surrounding this
fact and have decided to move ahead, not letting life’s limitations
compromise your daily regimen.
So you decide to go shopping. Enter the magic of marketing. As we
shopped available power scooters on the wonderful worldwide web, the
product names alone were enough to make us pull out our checkbooks
and begin autographing, never mind the equipment’s comfortable
characteristics.
Consider Pride Mobility’s Celebrity. That conjures up images of gold
and glitter, prestige and power. With synonyms like superstar, pop
idol and movie star, Celebrity is a good word choice to make the
driver feel good and position the equipment as superlative. In fact,
the product description says the Celebrity is “fully loaded with
innovative standard features.” One of those is a state-of-the-art
lighted touch pad. Full digital controls are another. A “soft-ride”
full suspension system, pneumatically adjustable seat post and full
lighting package round out the features.
Pride Mobility’s Sundancer is another. See? The names are
enchanting. Sundancer creates images of dancing nymphs, lithe and
unrestricted. This scooter is described as having “stylish appeal.”
With an adjustable tiller, full directional lighting package and mag
wheels, how could you lose?
Okay, one more. Pride Mobility’s Legend. Wow, makes you think of,
well, Mom ‘n them. People going back as far as you can think who
have passed down important information, legends even. It’s what
makes families and historical groups survive and gives them
credence. Falling into the category of luxury scooter, the Legend
has a contemporary design, front and rear suspension, sliding seat,
smooth and quiet indoor operation and a reclining high-back seat
with height-adjustable headrest.
A defining moment in the limited mobility market has been a desire
on the part of individuals and manufacturers alike to make it
possible for power equipment like scooters to be approved by
Medicare for those who, while functionally mobile enough to get
around in the confines of their home, need the help of a scooter or
wheelchair to get around in the world outside. Living well means
getting out, moving around and experiencing all that life has to
offer. Power equipment like scooters make that possible.
Let’s face it. Cool names just
make it more fun.
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