FROM THE EDITOR'S PEN /A Family Caregiver’s Elevator Speech
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Editorial List
Traditionally, every anniversary date that is
celebrated has a specific type of gift attached to
it. For the first anniversary, it is paper
(hopefully, not divorce papers); for the 60th
anniversary, it is diamonds. And somewhere in
between those two dates is the 17th anniversary,
which is furniture. (I wrapped your gift and you
have to guess if it is a credenza or a dining room
table.)
The reason I bring this fun fact up is that
last week I celebrated the 17th year I have attended
the American Society on Aging (ASA) conference. You
wouldn’t think that would warrant a dining room
table (maybe a hutch), but I would disagree. Where
else would you find thousands of aging experts from
around the world in one place for an entire week
attending sessions entitled Telephone Mental Health
Education, Depression Screening for Homebound Older
Adults, and Immersive Learning as Professional
Development for Gerontology Graduate Students?
Seriously, I came back with great ideas for
columns for the entire next year. Collocated
with the ASA were Mary Furlong’s What’s Next? Boomer
Summit and the National Conference for Caregiving
Coalitions (NCCC). Both were also jam packed
with information and advice. In fact, at the
NCCC, one of my favorite caregiving advocates,
Pennsylvania Secretary of Aging Brian Duke, was
talking to the Coalition leaders about having your
Elevator Speech prepared. An Elevator Speech is
typically utilized in the business world and it
refers to the 30-40 second speech you give to Warren
Buffett or Oprah or even the local banker if they
are sharing an elevator with you for a short
duration. Consider it your mobile mission statement
of sorts.
Secretary Duke was talking to these healthcare
leaders about having their own Elevator Speeches
ready when faced with a short interaction with a
person important to their mission. (I have actually
asked this of every one of the 108
celebrity caregivers I’ve interviewed for
Today’s Caregiver magazine.) As he
was walking around the room hearing these
organizational Elevator Speeches, I couldn’t help
thinking that is just what every family caregiver
needs to have in their toolkit as well—a short
Elevator Speech at the ready when they are face to
face with the doctor or other such healthcare
provider.