For About and By Caregivers

Subscribe to our bi-monthly publication Today's Caregiver magazine

  + Larger Font | - Smaller Font

Share This Article

Power Caregiving

By Mary Z. McGrath, Ph.D.

(Page 6 of 6)

7.   Sales and Marketing: Instead of promoting a product or service or even yourself, think in terms of advancing the concerns of another person. Determine ways to bring medical and social service providers’ special attention to the specific situation and needs of your family member.  Utilize your skills to link the needs of your loved one to the offerings and support of these specialists and the opportunities made available by community agencies.

Point out the unique strengths and needs of your loved one. How can you
make them stand out in the mind of service providers who see many other individuals with serious concerns? Would it be through a follow-up note? A small recognition gift? Affirmation of their efforts and skills? Gratitude for all they do for your family member? Just as in business, building respect and goodwill goes a long way in this realm as well.

Beyond those mentioned here, make your own list of additional skills and include in your supplemental list ways you can uniquely transfer your skills. Perhaps you have more training for this role than you realized. As time passes and you grow in awareness of ways you transfer your skills from work, education or parenting, you will function more effectively as a powerful caregiver.


Mary Z. McGrath, Ph.D is a speaker, author and caregiver. She works with schools, parents and organizations supporting wellness and the family’s potential.  You can visit her Website


  1 2 3 4 5 6

Printable Version Printable Version



Related Articles

The Fearless Caregiver Manifesto

The Fear Factor

Lessons Caregivers Can Learn From Private Industry


Follow Us on Facebook Follow Us on Twitter Follow Us on Youtube Follow us on Pinterest Google Plus