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Circulation 100,000 each issue with
350,000 readers Targeting the nation's Healthcare
decision-makers:
Adult Children, Spouses, Parents, Significant Others, Rehabilitation
Professionals, Doctors, Social Workers, Nurses,
Friends, Care Managers, Case Managers.
Caregivers are
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Responsible for the total
expenditure of over $350 billion dollars
annually in the US alone.
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Responsible for personal
spending decisions of about $47,000
annually.
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Financial decision-makers
for two incomes (theirs and their loved one).
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Purchase goods and services
for medical care and pharmaceuticals.
Caregiver Stats:
There
are 54 million caregivers of chronically or
terminally ill people in the US.
56% care for a spouse
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64% care for a parent |
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75% are married |
50% full time employed |
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Today's Caregiver magazine
readership statistics: |
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| Income |
Age |
| $75,000+ |
16% |
40-49 |
29% |
| $60,000-$74,999
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14% |
50-59 |
32% |
| $40,000-$59,000 |
26% |
60-69 |
10% |
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